Sustainability + Ethics

A goal we are digging here at GDNZ The Label is to be supporting only ethical and sustainable manufacturers by 2020 resulting in us producing the most ethical and sustainable garments and items possible for our #GDNZSQUAD.


Waterbased screen printing

We have our screen printing and embroidery done with the kings of screen printing at The Print Room who have recently switched to using a water based ink which gives a high end soft feel. But more importantly the system that they are using voluntary restricts a number of chemicals in their ink including polyvinyl chloride (PVC), formaldehyde and alkylphenol ethoxylates (APEOs) and alkylphenols (Aps). Better for you, the environment and the planet. 

Compostable and recyclable packaging

We choose packaging and marketing materials that are compostable and recyclable as well as provide education around what to do with, instead of just chucking them in the bin. Our post bags come from @r3pack and you can check out our Instagram post here on what to do with your post bag once you're finished with it. 

Organic garments

For each of our garments in our first 2019 collection there is the option to go organic in a selection of colour ways at no extra cost. Organic cotton isn't treated with insecticides, herbicides or Genetically Modified Organisms which are not only harmful to us, as the consumers and wearers of the garments but are incredibly toxic to the farmers who work daily with the plants and material as well as the mother nature. We are here to look after the people and the planet. 


We currently print our epic designs onto AS Colour garments who have a very powerful code of conduct which is applied to all of their direct and third party employees. In fact AS Colour have just been awarded an A- rating in the latest Tearfund Ethical Fashion Report. This report assesses labour rights and environmental management systems of fashion companies, rating them from A (awesome) to F (terrible). Part of this mark is owing to clauses in the conduct which includes employment is freely chosen, working conditions are safe and hygienic, child labour must not be used, decent wages are paid and no discrimination is practiced. To read AS Colour’s full Responsible Sourcing Code of Conduct click here.